Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 8 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.

You can find Nikhil on LinkedIn & Twitter.

Articles by Nikhil Agrawal

MOZ updated Domain Authority: Most Websites Experience Downfall in DA Score


Domain Authority i.e. DA is a parameter used by SEO agencies and webmasters to check the authority of their sites. DA is considered as one of the most important ranking factors. Moz’s Domain Authority (DA) which is most consistent metric to measure performance of the website has been upgraded on 6th March, 2019. Moz called … Continue reading MOZ updated Domain Authority: Most Websites Experience Downfall in DA Score