Why Google Analytics is Important for your Website


Posted On    Author    Categories Analytics

Google Analytic, the freemium product by Google holds the power to influence your online presence. Whether you have a static website, dynamic website or e-commerce store, first of all install Google Analytics on a website and learn how with a right data in hand, one can improve traffic & leads and help the website to attract more visitors.

Here is a sneak peak of the important information which Google Analytics will provide you:


  • Traffic Source-

    The tool helps in finding from where the visitors are coming. It helps in targeting right audience. In addition to tracking traffic, the data helps in finding how visitor reach the website. Were the traffic was straight, or it was through a referral from another site, or from search engines. The tool also tells about the web browser used by the user, this information is crucial for SEO purpose.
  • Why Google Analytics is Important for your Website
  • Bounce Rate-

    The bounce rate shared by the analytics help in determining what the causes are that leads to traffic bounce. Higher bounce rate means that the website is not found by the significant users using a significant search term. Due to which you will get to know details regarding traffic bounce. Therefore, a well designed online marketing strategy means a low bounce rate if you want to make your marketing plan more effective control the bounce rate.

  • Targeting Right Keywords-

    Google analytics can be used for analyzing lead generating keywords as well. It helps in finding which keyword has the potential to generate more leads and more visitors. Such basic information plays a crucial role in improving websites traffic and revenue earning. Furthermore, the tool provides real-time data and helps webmaster in making the best use of available data. Since, this information is highly critical for e-commerce websites, you should track it on regular basis. Analytics provides data that help in understanding user’s behavior on a website and help in decoding their behavior.

  • Understand Buyer’s Behavior-

    Understand Buyer’s Behavior Analytics offers cohort investigation. This helps in understanding buyer group in a unique light. A webmaster can read the buyer’s behavior depending on their behavior. The smart analysis and implementation of the data provided by the Google analytics help in designing result oriented marketing strategy. Since buyers are impotant for every business. We need to understand their beahviour and make right decisions. Furthermore, it will help you in converting these buyers into customers.

  • What changes the Website Demand-

    Google analytics report just include the next – content, social traffic resources, conversions, and technology. This information helps in deciding when to add more content on a website or what changes a website or page demand to make it more significant for users.

  • Site Functionality-

    And not only this, one can easily pick the issues in navigation and website search options also. The social report involves the analysis of the functioning of the products promoted throughout the social networking channels. It comprises network referrals, conversions, plugging etc. So, the traffic resources report helps you see where the traffic is coming from. Furthermore, it can help you analyze the performance that is natural based on keywords and landing pages. In addition to website functionality, you can track network channels also.
    Therefore, the conversion report brings in front of you the profitable traffic supply, the time taken by a visitor to purchase a service or product, the browser which brings more conversion rate. As a result, you can get all information here required to improve your website and make it rank better. Since website ranking is crucial part of SEO, you must consider this point.

Finally, this freemium product can improve website’s performance. Threrfore, when we refer a product or app freemium it refer that product offer variety of service for free and for certain exclusive features one have to buy a paid version. Using Google analytics is easy and free, all you have to do is to copy paste the Google analytics code to the source code. Due to which your website will be ready to be tracked and analyzed by the Google. Therefore, finally we can say that Google analytic is very essential digital marketing tool.

Furthermore, this powerful product from Google can work as a catalyst in designing the SEO and online marketing strategy. The app helps in determining from where the traffic is coming and how customers are behaving. As a result, a webmaster can make the best use of such information to improve the website’s performance. So, track the performance of the website day by day and learn how with the adequate amount of information one can design result oriented online promotion strategy.

Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 8 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence. You can find Nikhil on LinkedIn & Twitter.

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