Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.

You can find Nikhil on LinkedIn & Twitter.

Articles by Nikhil Agrawal

MOZ updated Domain Authority: Most Websites Experience Downfall in DA Score


Domain Authority i.e. DA is a parameter used by SEO agencies and webmasters to check the authority of their sites. DA is considered as one of the most important ranking factors. Moz’s Domain Authority (DA) which is most consistent metric to measure performance of the website has been upgraded on 6th March, 2019. Moz called … Continue reading MOZ updated Domain Authority: Most Websites Experience Downfall in DA Score

Essential SEO Tips for Promoting E-commerce Website


E-commerce no one could have imagined how this small world can bring big changes in business dimensions. The platform has removed the geographical boundaries and it has made possible for sellers to sell their products worldwide easily and economically. The e-commerce portal has given wings to small and midsize businesses and help them in expanding … Continue reading Essential SEO Tips for Promoting E-commerce Website