Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.
You can find Nikhil on LinkedIn & Twitter.
Articles by Nikhil Agrawal
When you are in business, the ladder of success is not made single-handedly, it’s a teamwork. From your office boy to CEO, everyone shares the credit of success. And in the online business, where competition is becoming ruthless, the need of online marketing services is obligatory. In this case, too, team matters a lot and … Continue reading Why should you, as an online business owner, consider versatile internet marketers?
[ Read More → ] November 18, 2015
From time to time, SEO has confounded the marketers with its bamboozled approach. Sometime it turns important, and sometime it’s dead (what people say). But it remains alive in the senses of online marketers with its yielding traits. With oodles of reasons in its cart, Search Engine optimization has proved itself to be a detachable … Continue reading Why Businesses Should Consider SEO?
[ Read More → ] October 27, 2015
If your search engine position reacting strangely or slowly being downgrading or vice-versa, it may be because of Google Panda 4.2 which is, as per the Google officials is now slowly rolling out after almost 10 months. Though many of us might not have observed it by the rolling out is brewing in a steady … Continue reading Google Panda 4.2, after 10 months, is gradually rolling out
[ Read More → ] July 28, 2015
From 2 employees to now 30 isn’t just the achievement we’re celebrating on the 5th anniversary of our company (IS Global Web) but the enduring efforts, consistent performance and unbreakable team spirit that made us call back the moments of success and intensification.The idea of coining up ISGW was propagated by our MD Anita Mehra … Continue reading IS Global Web Celebrated Its 5th Anniversary
[ Read More → ] November 7, 2014
After a long time Google brings smiles on SEOs face with its new announcement aired on Google Webmaster Central. The report explains that Google will from now start using website encryption and will give a minor ranking boost to website i.e. HTTPS — adding a SSL 2048-bit key certificate.
[ Read More → ] August 8, 2014
Don’t rotate your eyes off to it! Yeah, you even can’t dare if you deal in SEO. Got it??? If not, you’re supposed to be a little-outdated version of SEO. As Google update is consistently slashing down the poorly optimized websites obsessed of using techniques against its quality rating guidelines, yet again, the giant search … Continue reading Google Updates Its Quality Rating Guideline – An Alert for SEOs
[ Read More → ] July 18, 2014
Despite the presence of millions and trillions of web tools in the market which allows you to measure the success of your website, Google still remains a kind of online authority for SEO and website metrics. From beginners to experts, everyone is drawn to Google site analytics tools due to the dependability people feel with … Continue reading Why People Rely On Google For Web Analytics?
[ Read More → ] December 21, 2012
Conversion Rate Optimisation (CRO) is a step further beyond Search Engine Optimisation (SEO) which can help you enhance revenue from your website. Say you have a small business and you have a nice internet marketing campaign in place which has resulted in a positive response from readers and your SEO work is all running successfully. … Continue reading Conversion Rate Optimization – Tips for Your Website
[ Read More → ] December 7, 2012
PageRank is a commonly used Google tool which basically helps you understand the importance of a webpage from Google’s point of view. Technically, the tool refers to a link analysis algorithm applied by the Google search engine which sets a mathematical weightage to all hyperlinked elements to measure the relative importance of a particular web … Continue reading How is Google PageRank Significant for SEO?
[ Read More → ] November 30, 2012
Designing a website does not only mean an attractive design. It includes so many other factors like functionality, user-friendly, SEO-friendly and most importantly, the come-back feel of the website!! How many times does it happen with you that you see a website, like it, but never go back to it as such? It is a … Continue reading Target both New and Returning Visitors to Your Website
[ Read More → ] November 23, 2012