Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.

You can find Nikhil on LinkedIn & Twitter.

Articles by Nikhil Agrawal

Why should you, as an online business owner, consider versatile internet marketers?


When you are in business, the ladder of success is not made single-handedly, it’s a teamwork. From your office boy to CEO, everyone shares the credit of success. And in the online business, where competition is becoming ruthless, the need of online marketing services is obligatory. In this case, too, team matters a lot and … Continue reading Why should you, as an online business owner, consider versatile internet marketers?

Google gives preference to HTTPS/SSL secure sites


After a long time Google brings smiles on SEOs face with its new announcement aired on Google Webmaster Central. The report explains that Google will from now start using website encryption and will give a minor ranking boost to website i.e. HTTPS — adding a SSL 2048-bit key certificate.

Google Updates Its Quality Rating Guideline – An Alert for SEOs


Don’t rotate your eyes off to it! Yeah, you even can’t dare if you deal in SEO. Got it??? If not, you’re supposed to be a little-outdated version of SEO. As Google update is consistently slashing down the poorly optimized websites obsessed of using techniques against its quality rating guidelines, yet again, the giant search … Continue reading Google Updates Its Quality Rating Guideline – An Alert for SEOs

Conversion Rate Optimization – Tips for Your Website


Conversion Rate Optimisation (CRO) is a step further beyond Search Engine Optimisation (SEO) which can help you enhance revenue from your website. Say you have a small business and you have a nice internet marketing campaign in place which has resulted in a positive response from readers and your SEO work is all running successfully. … Continue reading Conversion Rate Optimization – Tips for Your Website