In recent years, one of the most exciting advances in the digital field is the voice search and natural language processing technology. It shouldn’t be a surprise, by the year 2020, most of the queries will be voice search. Siri, Google Now, Cortana, Alexa are the trending digital assistant voice search platforms which are changing the way we search the content.
Quick overview about Voice Search Optimization
Voice search is a function which allows the users to search their intent in the web through voice commands rather than typing. This voice search can be used both in desktop and mobile searches. To do so, you no need to hold on the device, it is completely hands-free voice command or some voice searches like Google might require a simple tap or click on the microphone icon to initiate the search.
Optimizing for Voice Search
It’s time to end up our typing and update ourselves in voice search technology. Note that, it is not a big deal to optimize your site for voice search and also not so easy. Confusing? Ok. Let us come to the point. If you are following SEO best practices, then there is little you need to do about voice search. But on the other hand, if you do not follow the current SEO best practices, you have tons of tasks to accomplish.
So check out a few tips to fully optimize for voice search.
Speak, as you speak
Yes, think and speak like a human. This is not much difficult, right? You no need to try out algorithms, keywords or other new weird things with a voice search, a natural language what people speak is fair enough to optimize for the voice search. Do not practice disjointed words, instead use a longer sequence of words for voice search.
Miami travel fare
Miami air ticket
It is recommended to use longer sentence like
Cost of airfare to Miami
Miami travel information
Q & A Voice Search
Generally, when compared to a statement, the Question phase has more impact and helps to derive the answers. This is also applicable to the voice searches. Recent stats say that Question phrases are increasing its popularity and there is a 61% growth every year. “Who” question phrase is used up to 134% and “How” phrase were up to 81%.
So if you are a service provider, optimize the voice search based on your customer queries. Brainstorm the targeted keywords that your customers use for voice searches.
Be Mobile Friendly
There is no doubt that the mobile phones are controlling our present generation and the voice search is not an exception from that. In recent days mobile and voice searches are becoming inseparable and a study says that 40% of the smartphone users are using voice commands. Hence understand the needs of creating a mobile friendly/responsive website, as smartphones are the primary medium for the people to perform their voice searches. So when you realize the importance of a user’s rationale for picking their smartphones as a reading portal, you get more insight on how to optimize the experience better.
Increase your site speed
When optimizing voice search for your site, it is important to focus on the speed of your site. Voice searches are on the go and they need immediate results. In order to cope up with that, the site speed must be better. So a special focus is needed to speed up the site.
On the whole, it is evident that using voice search is growing and likely to increase its potential over the five years. In short, voice search is less robotic and more antiquated SEO technique. Hence it is high time to buckle up to make the digital assistants to understand your content
Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.
You can find Nikhil on LinkedIn & Twitter.