Holiday Inn Dubai
Organic Traffic increased by 154.17%
Traffic from Mobile Devices increased by 31.92%
Revenue tripled within a Year
Benham and Reeves London
Benham and Reeves provides great rental accommodation to tenants and a first class lettings and property management service to national and overseas landlords since 1956. They have 11 offices in the best parts of London along with the international presence in Dubai, Hong Kong, India, Malaysia and Singapore.
- Improve the search engine visibility
- Increase the visitor engagement to reduce the bounce rate
- Increase the enquiries and revenue
- Remove the penalty from Website which happened due to last agency work.
What package and timing we offered to give results – After a study and research on the scope of work and results, we offered them 3 packages –
- SEO Custom package with 60 Keywords for 6 month.
- Penalty Recovery Package within 1 month. We have made its case study
- Conversion Rate Optimization Package for 1 year.
- There was a Real Estate Sales Company with same name.
- When you search for ‘Benham and Reeves’, www.benhams.com were nowhere on 1st page. That indicates that brand awareness is low in Organic Searches.
- At the 4th month of project, we got manual penalty notification due to bad links built by old agency in 2010 and 2011.
- Website was very poorly managed before and not even had good user experience.
Similary, we had plenty of issues which we informed them via an excellent audit report.
A final call made us happy to work on it. We started building strategies for –
- Removing Duplicity and optimising thin content to have a better website version.
- Optimising Local business listings.
- Onsite Optimisation for whole website
- Building new and high quality links from niche website.
- Several secret tasks for optimising conversions and user behaviour.
Above points are just few initial strategies. We implemented many other tactics for every package that they had subscribed to.
As far as delivery process is concerned, we showed them improvement on monthly basis via customize and Google Analytics reports.
And, we had 23 major KPIs which we have shown as an improvement with comparison with previous 6 months stats. Here are few screens and biggest achievement was to get the website listed on 2nd rank on partial business name ( it was beyond 3rd page at the time of starting).
As we keep a monthly reporting session with client, we had also set a performance improvement session after 6 months and we got below figures –
- Overall Traffic Improved by (42.76%)
- Organic Traffic Improved by (52.76%)
- Bounce Rate Controlled and improved by(14.44%)
- Page Views increased by (26%)
- Conversions rate improved by (77%)
Here are the graphs
“IS Global Web have been a fantastic asset to our online marketing strategy. Over a few years of poorly managed SEO, ISG Team were able to come on-board and turn our website ranking around. Great reporting processes and contact from our project manager and outreach team. We will continue to use the services of ISG for many years to come!”