Modern AI Search Optimisation

AEO focuses on presenting content in a way that is selected and cited by AI platforms (ChatGPT, Perplexity, Claude, Google AI Overviews and Microsoft Copilot). Traditional SEO focuses on page ranking within search results. AEO focuses on becoming the source AI systems rely on when curating answers. In simple words, SEO=clicks, AEO=visibility within AI responses.

Most brands record results within six to eight weeks of rolling out a well-designed AEO programme. Technical updates and structured data enhancements support early gains. However, sustained authority and consistent citation coverage across platforms typically takes three to six months of continued effort.

Start with where your audience is. For most brands, Google AI Overviews first, followed by ChatGPT for scale. Perplexity is perfect for high-intent searches & Microsoft Copilot for enterprise decision-makers. IS Global Web’s audits will help you understand which platforms matter most for your audience.

We analyse how your brand is cited by AI platforms, your share of voice against competitors and the volume and quality of traffic and conversions from AI sources. We also track with a bracket of questions that you are winning. All this information is passed on through clear monthly dashboards. ROI’s calculated through attributed pipeline impact & enhanced customer acquisition efficiency.

No, because AEO is built on SEO and not by replacing it. Many AEO practices (strong content, credibility signals and structured data) are key elements of traditional search performance. AEO is different in terms of optimising for conversational queries, earning citations from AI-trusted sources and adapting content for AI platforms. For the best results, integrate AEO into existing SEO & content strategies.

Businesses where customers research and compare before making a decision. The list includes B2B SaaS companies, legal, financial and consulting firms’ services, e-commerce brands in crowded categories, healthcare providers addressing patient questions and education or training businesses.

As AI platforms rely on ever-changing models and selection logic, no reliable AEO provider will guarantee specific rankings. However, what we can guarantee is the process we work with: rigorous audits, focused optimisation, authority building and continuous refinement. In reality, most of our clients see gains in citation frequency within the first 90 days. We focus on long-term visibility and NOT shortcuts.

These platforms evolve continuously. Major model updates are released several times a year. Our team monitors ongoing changes on leading platforms in behaviour, features and citation patterns. Our experienced team adapts to these adjustments in real time and flags material shifts.

AI visibility and citation trends across major platforms, competitive benchmarking against key competitors and query-level performance review. We also track AI-driven traffic and conversions, authority growth, newly identified opportunities and the impact of algorithm updates. Clear recommendations for the following month are attached to each report. Quarterly reviews help with detailed strategic insights and ROI analysis.

We offer flexible models tailored to your team’s preferred work style. Some clients prefer strategic guidance where we provide clear briefs, optimisation guidance and technical requirements for internal execution. Others opt for a full-service model. In this, our team handles generating AEO-optimised content, tools and answer hubs. You can opt for a hybrid approach, as many of our clients do. We can begin the process with us building the initial AEO foundation and then collaborating gradually as their team ramps up.