Nikhil Agrawal, Digital Marketing Consultant

Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.

You can find Nikhil on LinkedIn & Twitter.

December 30, 2025

The impact of AI search on SEO: What you should know

Posted by Nikhil Agrawal

Over the course of the last two years, a quiet yet fundamental shift has taken place. Users are … Continue reading The impact of AI search on SEO: What you should know

September 9, 2025

A step-by-step monthly website maintenance checklist

Posted by Nikhil Agrawal

It’s time to be honest. When was the last time you gave your website a proper health check? … Continue reading A step-by-step monthly website maintenance checklist

August 4, 2025

The role of landing optimisation in SEO & PPC success

Posted by Nikhil Agrawal

Imagine this scenario: You have spent weeks perfecting the SEO & PPC strategies for your website. You polished … Continue reading The role of landing optimisation in SEO & PPC success

July 10, 2025

June 2025 Google Core Update: What this means for your company’s SEO strategy

Posted by Nikhil Agrawal

If you have noticed your website traffic bouncing around lately, you are not the only one. The June … Continue reading June 2025 Google Core Update: What this means for your company’s SEO strategy

May 22, 2025

SEO vs. PPC – Key differences and similarities in 2025

Posted by Nikhil Agrawal

It’s 2025 and the digital marketing landscape is rapidly evolving, presenting new opportunities as well as challenges for … Continue reading SEO vs. PPC – Key differences and similarities in 2025

March 20, 2025

How images can optimise your website for increased conversions

Posted by Nikhil Agrawal

In today’s fast-paced, hard-to-retain-viewers world, visuals shouldn’t be a mere decorative element. Images, in fact, are fundamental tools … Continue reading How images can optimise your website for increased conversions

January 9, 2025

The power of customer reviews in online reputation management

Posted by Nikhil Agrawal

It’s 2025, and in today’s ever-evolving digital age, managing a business’s online reputation has become a significant concern across all industries.

November 4, 2024

Top questions you should ask digital marketing agency before hiring

A Guide to Google’s Pure Spam Manual Action

Posted by Nikhil Agrawal

In today’s continuously evolving search engine optimisation (SEO) landscape, keeping up with Google’s algorithmic dynamics is essential for maintaining a solid online presence.

September 24, 2024

Issues with crawlability that are damaging your SEO

Posted by Nikhil Agrawal

Maintaining a strong online presence is crucial for businesses of all sizes in the ever-evolving digital marketing landscape.