Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.
You can find Nikhil on LinkedIn & Twitter.
Articles by Nikhil Agrawal
Key Performance Indicators (KPIs) are the metrics which help you in measuring performance of the website and optimizing the success thereof. KPIs allow you in determining what all are working for your website and what is not, so that you can direct your SEO efforts in one direction. Search engine optimization (SEO) is the backbone … Continue reading Important SEO KPIs to consider for Measuring Success
[ Read More → ] December 8, 2020
The global outbreak of coronavirus pandemic has greatly affected the daily lives of people across the world. Amidst stay-at-home orders, most brands are struggling for survival. With number of infections increasing each day, there is no certainty when it will be contained. The great lockdown is going to bring the worst recession as per the … Continue reading Digital Marketing –A Perfect Rescue for Your Business in Times of Coronavirus Pandemic
[ Read More → ] May 18, 2020
Ten years ago, we started a set up with just two employees. We just had one goal of proving best quality services to our potential clients. With our constant efforts and hard work, we are a team of 35 employees, everyone working together for the mission of our organization, i.e. the mission of delivering excellence. … Continue reading Happy 10 years of Success of IS Global Web
[ Read More → ] October 22, 2019
We all grew up hearing there are no shortcuts to success. You have to work for it. Although, when it comes to top rank your website on search result page. Do we apply it? Of course not how can we? In the end, we are humans who just want to achieve everything in the shortest … Continue reading 5 SEO Violations That can Harm Your Ranking
[ Read More → ] July 25, 2019
You can’t make every customer happy but you can increase the list of happy customers. Check out the full article to find out the amazing roles social listening can play in your SEO strategy and get a definite win for your brand.
[ Read More → ] July 9, 2019
It’s time to end up typing and click on the microphone icon to initiate the search. The future is near, the future is voice search. Prepare yourself for the next wave of Voice search Optimization.
[ Read More → ] July 2, 2019
Content is King, this mantra holds true for every type of business. The better the content, the more engaging it is for the audience.
Check out these Content Marketing Strategies to make your content popular.
[ Read More → ] June 26, 2019
The web page speed of your website is an important ranking factor without any doubts. If you think that increasing speed of your website is not important, think again! Everyone wants results in seconds; no one wants to wait longer for the information one is seeking. Imagine you are searching something over the internet, but … Continue reading How to Improve Page Speed of your Website
[ Read More → ] May 14, 2019
Domain Authority i.e. DA is a parameter used by SEO agencies and webmasters to check the authority of their sites. DA is considered as one of the most important ranking factors. Moz’s Domain Authority (DA) which is most consistent metric to measure performance of the website has been upgraded on 6th March, 2019. Moz called … Continue reading MOZ updated Domain Authority: Most Websites Experience Downfall in DA Score
[ Read More → ] March 27, 2019
As more and more users are relying on a mobile device for surfing the internet and browsing websites it has become essential for a search engine like Google to pay attention to mobile search as well. Google has started testing mobile first index that means the website that is designed for the mobile users will … Continue reading 6 Mobile Musts for Your Online Business
[ Read More → ] November 13, 2018