In digital marketing, Search Engine Optimisation (SEO) is a crucial digital strategy for online businesses. As per recent studies from HubSpot, in 2023, a staggering 88% of marketers who have already invested in SEO plan to either raise or maintain their budget allocation for the coming months. This suggests that SEO will remain a critical digital marketing tactic in 2024.

Despite its role, only 29% of marketers are using SEO strategies correctly in their strategy. As one of India’s leading digital marketing companies, IS Global Web has successfully explored these unexplored areas, interpreting their significance and upcoming 2024 SEO trends.

Here are a few of the major forecasts that will change the definition of success in digital marketing in the upcoming year:

Website- and Mobile-Friendly Indexing

In 2024, website speed and mobile-friendly indexing will continue influencing user experience and search engine rankings. In 2024, the influence of website speed and mobile-friendly indexing continues to shape user experience and search engine rankings. Prioritise:

Swift page loading for mobile users

Enhancements through caching, responsive design, SEO content and compressed images

Use of tools like GTmetrix and Google PageSpeed Insights for evaluation

AI and machine learning

Using machine learning algorithms aids in customising content and user experiences, ultimately enhancing SEO performance and adapting strategies based on emerging trends.

A company can use AI-powered tools for:

>Data analysis.

● Identifying patterns

● Customising content and user experiences

Avoid unethical practices

Give data privacy, transparency and user-centricity a priority. In 2024, search engines will continue to penalise unethical SEO tactics.


1. Unethical digital tactics

2. Link manipulation

3. Cloaking

4. Keyword stuffing


1. Customer confidence

2. Organic development

3. White-hat techniques

4. User-centric strategies

Visual search

In 2024, visual search or image search will gain dominance. Firms must emphasise adding imagery with descriptive filenames and structured data markup for result-driven SEO strategies. Adding picture sitemaps makes indexing your digital content more accessible to search engines. Platforms like Pinterest and Instagram are a few suggested platforms.

Diversified content

In 2024, variety in content such as podcasts, infographics, lists and interactive tests will be essential for drawing in visitors and improving search engine rankings. Transcripts for podcasts and video captions exemplify how content optimisation can benefit search engine exposure.

Local SEO

Local SEO

Local SEO practice will stay vital since it enables companies to target geographically focused target audiences. Ensure that Google My Business listings are up-to-date and that customer reviews and interactions are encouraged. To improve exposure in local searches, use geotagged content and local keywords.

Quality content with backlinks

A strong foundation of reputable backlinks and high-quality content will be necessary for SEO success in the new year. Provide thorough, insightful material that responds to customer inquiries. Acquire high-quality backlinks from trusted sources. Remember that quality matters more than quantity when it comes to backlinks and SEO rankings.

Zero-Click Scenario

Google will shift to displaying direct answers in search results starting in 2024. Craft succinct responses to frequently asked questions by optimising your website for short, crisp summaries, informative meta descriptionssand eye-catching images that draw visitors in from the SERPs. Use structured data markup to improve your chances of showing up in rich snippets.

Semantic search

Semantic search on search engines focuses on context and intent over terms. In the coming year, writing content that uses natural language and covers specialist subjects is advisable. Align material with user intent by utilising latent semantic indexing and semantic keywords. Employ tools like latent semantic indexing and incorporate semantic keywords organically for content relevance.

Pillar pages with long-form content

Building extensive, topic-clustered pillar pages for long-form content can be a strong SEO tactic in the coming year as it helps generate topical authority. Prioritise easy navigation and user-centric design for improved engagement and SEO.

SEO videos

Video content will remain a key component of SEO campaigns because it can increase exposure in search results and drive interaction. Social media teams should craft well-written educational videos optimised with pertinent keywords, titles and descriptions. Services like Vimeo and YouTube are ideal for hosting videos.

Voice search

Voice Search

Voice search optimisation will become increasingly important in the upcoming year as voice-enabled gadgets will influence user search behaviour. Include long-tail, conversational keywords that resemble natural language requests in your digital content. Provide concise, straightforward responses to frequently asked questions.

Genuine reviews and testimonials

Reviews and data gathered from crowdsourcing platforms will continue to impact SEO significantly. To boost SEO rankings:

Encourage authentic customer reviews.

● Interact on social media

● Utilise user-generated content for SEO

● Organise UGC campaigns and contests

Quick Tip: You can use schema markup to highlight essential information and increase the chances of appearing in featured snippets

E-EAT (extra E for experience)

Alongside Expertise, Authoritativeness and Trust, user experience (UX) gains prominence in SEO for 2024. Focus on site navigation, reducing bounce rates and delivering user-friendly experiences to enhance search engine rankings and user satisfaction.

The role of IS Global Web in achieving SEO mastery

Partnering with IS Global Web, an Indian digital marketing and SEO company, can provide a significant advantage to your company in achieving SEO mastery. IS Global Web offers a comprehensive suite of services, including backlink building, website optimisation and tailored SEO strategies, to name a few.

Your Partner in Digital Marketing Success The digital wizards at IS Global Web are dedicated to ensuring clients’ success by employing cutting-edge techniques and forecasting future trends. Our commitment to delivering customised solutions remains unwavering as we navigate the ever-evolving SEO landscape in 2024 and beyond.

Get in touch with IS Global Web today to harness unparalleled digital marketing expertise that will push your company towards sustained growth in the competitive digital landscape.

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence. You can find Nikhil on LinkedIn & Twitter.

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