Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.
You can find Nikhil on LinkedIn & Twitter.
Articles by Nikhil Agrawal
The modern world is all set to take a step to protect their identity online. It is necessary for people to check and read all the information related to General Data Protection Regulation (GDPR).
[ Read More → ] May 11, 2018
Yahoo to be renamed as Altaba Inc after it turns over its email, websites, mobile apps and advertising tools to Verizon.
[ Read More → ] January 16, 2017
“Last year in December 2015, Google disclosed that Accelerated Mobile Pages (AMP) might become a ranking signal, but it has not been made yet, still, when it will be launched on the wider scale, it might turn into a crucial ranking factor.” In Feb 2015, John Mueller, a Google webmaster trends analyst, unveiled in a … Continue reading Google: AMP is still not a Search Ranking Factor
[ Read More → ] April 14, 2016
Do you think that carrying your wallets every time to pay for things on the go is a boring idea? If yes,then you might expect yourself to be treated by your wish now. Yes, you heard it right; Google has finally realized your needs and now is working on its digital wallet. If this comes … Continue reading Use Google’s Digital Wallet and Pay for Things by Using Your Face Only
[ Read More → ] April 11, 2016
“By rolling out its all new Google Search Result Pages, Google now has finally bid adieu to its right-hand side ads from its desktop, tablet and mobile search results. And when this came into view, a lot of search gurus of the Industry get the insight of its drawbacks and benefits over search results and … Continue reading Google’s New SERP Layout Drops the Right Side Ads- See How It’s been so far?
[ Read More → ] April 6, 2016
Yep! You heard it right… Google, the giant search engine has started working on a new formula for its search rankings, now all the brands, businesses and celebrities will have the full privilege to post directly on the search results. Not only the posting, but they would also be able to have a dedicated nosh … Continue reading Google test allows Celebrities & Businesses to Post Directly on Search Results
[ Read More → ] April 5, 2016
If your search engine position reacting strangely or slowly being downgrading or vice-versa, it may be because of Google Panda 4.2 which is, as per the Google officials is now slowly rolling out after almost 10 months. Though many of us might not have observed it by the rolling out is brewing in a steady … Continue reading Google Panda 4.2, after 10 months, is gradually rolling out
[ Read More → ] July 28, 2015
After a long time Google brings smiles on SEOs face with its new announcement aired on Google Webmaster Central. The report explains that Google will from now start using website encryption and will give a minor ranking boost to website i.e. HTTPS — adding a SSL 2048-bit key certificate.
[ Read More → ] August 8, 2014
Don’t rotate your eyes off to it! Yeah, you even can’t dare if you deal in SEO. Got it??? If not, you’re supposed to be a little-outdated version of SEO. As Google update is consistently slashing down the poorly optimized websites obsessed of using techniques against its quality rating guidelines, yet again, the giant search … Continue reading Google Updates Its Quality Rating Guideline – An Alert for SEOs
[ Read More → ] July 18, 2014
PageRank is a commonly used Google tool which basically helps you understand the importance of a webpage from Google’s point of view. Technically, the tool refers to a link analysis algorithm applied by the Google search engine which sets a mathematical weightage to all hyperlinked elements to measure the relative importance of a particular web … Continue reading How is Google PageRank Significant for SEO?
[ Read More → ] November 30, 2012