If your search engine position reacting strangely or slowly being downgrading or vice-versa, it may be because of Google Panda 4.2 which is, as per the Google officials is now slowly rolling out after almost 10 months. Though many of us might not have observed it by the rolling out is brewing in a steady manner.

Google says that the final roll out can take a month of time but in between the process, its impact could easily be seen because, it’s still on its way and will surely bring some beneficial outcome in terms of filtering the scamming elements out of the search engine.

The last Google Panda Update 4.1 was rolled out almost 10 months ago on September 25, 2015 that was its 28th update but technically, it could be counted as either 28th or 29th since there were some slight fluctuations in October 2014 too.

As far as experts are concerned, a few of the webmasters might have noticed this Google Update since it’s brewing up in a very slow manner which has indeed gone unnoticed by many of us. According to the Google, there are almost 2%-3% of English language queries have been affected

Google Update 4.2 could either be good for previous victims and bad for existing spammers

With this new update, spammers, those who have had previously penalized by the last Panda update, can now by the chance, if they have made the right changes to their strategies can experience some benefits. At the same time, it would be equally painful for the spammers who are still stuck to the same sort of activities.

So, if you are the one, who were previously hit by the Panda then, on a sad note, won’t be able to experience the full changes, but there would be some gradual changes over the time. So, you need to have the patience to welcome something eye-bubbling for your search engine ranking position.

In other words, this is somewhat quite a uniquely different update which is rather dissimilar to the previous ones where you would see the quick and dramatic changes in your Google traffic.

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence. You can find Nikhil on LinkedIn & Twitter.

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