Today’s digital age demands businesses to have a strong online presence. This is no longer a luxury; it’s a necessity for business survival. Thanks to affordable data packages in India, most consumers are glued to their phones and possess the power to research products and services quickly before purchasing.

A recent study found that at the beginning of 2024, India boasted a staggering 751.5 million internet users, reflecting a penetration rate of 52.4%. These numbers clearly indicate that, by now, if your business isn’t visible online, you may be missing out on a massive potential customer base.

Hence, investing your funds in website development and digital marketing is crucial and empowers you to reach your target audience, build brand awareness and ultimately achieve business goals.

Why your website needs investment

Why Your Website Needs Investment

Your website is the foundational piece of your business’s digital presence. Like a brick-and-mortar store, a well-built website is your online storefront, available 24/7 — a place where you can showcase your brand, products and services to a vast audience.

A professional website helps:

● Establish Credibility and Trust

● Control Your Brand Narrative

● Provide Valuable Information

● Drive Conversions

For instance, as per a 2023 insight from GoDaddy Data Observatory, approximately 62% of Indian small businesses have a running website, e-commerce platform or online store as their primary sales channel for business expansion.

You can learn more about the different strategies for revamping your website here.

Why digital marketing demands investment

Digital marketing is a broad term and encompasses various online channels to reach your target audience. Here’s why digital marketing deserves and, in fact, is rapidly demanding investment:

● Unlike traditional marketing methods, digital marketing allows you to target your ideal customers based on demographics, interests and online behaviour

● You get the power to track the effectiveness of your campaigns and adjust strategies based on data insights

● Easily foster two-way communication and build relationships with your target audience

Reach a large audience at a lower cost compared to traditional advertising methods (print or video ads)

● Market your business to a global audience without geographical limitations

By leveraging these benefits, digital marketing allows businesses to ultimately drive sales and brand growth.

Digital marketing strategy

Digital Marketing Strategy

A comprehensive digital marketing strategy should encompass these channels:

Digital marketing channel

Digital Marketing Channel Core Benefits
Search Engine Optimisation (SEO Increased organic traffic, higher search engine ranking, improved brand visibility
Social Media Marketing Enhanced brand awareness, increased engagement, targeted audience reach
Email Marketing Direct communication with customers, lead nurturing, personalised messaging
Content Marketing Establishing thought leadership, educating customers, improving SEO performance
Pay-Per-Click (PPC) Advertising Instant visibility, precise audience targeting, measurable results

The ROI of digital marketing

India’s digital marketing industry is projected to reach a massive ₹539 billion by the end of 2024 (Source: IIM SKILLS). Despite these significant numbers, many Indian businessmen still hesitate to invest in this style of marketing due to perceived cost or lack of expertise.

It is to be noted that the potential return on investment (ROI) in this style of marketing is undeniable. Here’s why:

● Generates a steady stream of qualified leads, ultimately converting into sales

● Enhances brand visibility and establishes your business as an industry leader

● With accurate customer insights, you can tailor your marketing efforts better

● Gives you the power to stay ahead of the competition

If you are ready to take your business to the next level, here’s your chance to partner with one of India’s highly reputable digital marketing agencies.

How IS global web can help

Navigating the various digital channels and strategies can be overwhelming for most business owners. This is why partnering with a reputable digital marketing agency like IS Global Web can help!

Our team of experts has a successful track record of helping valuable clients achieve significant, sustainable results. For instance, upon partnering with Benham and Reeves, a renowned London-based property management company, we delivered an impressive 160% return on investment (ROI) through a strategic SEO campaign.

Your strategy partner

As one of India’s leading digital marketing agencies, IS Global Web offers more than just services. We work closely with you to develop a comprehensive business strategy tailored to your company’s goals and target audience. Our suite of digital marketing services include:

● SEO Services

● Social Media Marketing

● Content Marketing

● Email Marketing & Facebook Marketing

● Pay-Per-Click (PPC) Advertising

● Local Search Optimisation

● Digital Marketing for Startups

● Landing Page & Conversion Optimisation, etc.

What sets us apart?

● You’ll be assigned a dedicated account manager who will be your point of contact throughout the entire marketing process

● You receive regular reports that track the progress of your digital marketing campaigns

● Choose from different digital marketing packages that best complement your unique business’s needs

The first step towards digital success

It’s not ideal to wait any longer to unlock your business’s full potential through digital marketing. Contact IS Global Web marketing experts today for a consultation! Let’s discuss your business’s specific needs and choose a custom digital marketing strategy that can help you achieve your goals.

Visit our website or contact us today to learn more about us and take the first step towards achieving long-term success in the ever-evolving digital landscape.

Frequently asked questions

1. My business has a social media account; isn’t that enough? Do I really need a website? While social media is a valuable tool for engagement, it’s important to remember that a website is your business’s digital headquarters. A website not only provides more control over your brand messaging but also allows you to share detailed information, thereby establishing credibility

2. Honestly, digital marketing seems complex. Are there any specific channels I should focus on first? In our experience, the best digital marketing strategies are targeted. Consider your audience and calculate your budget to choose channels like SEO (organic search), social media marketing, email marketing or paid advertising

3. As a startup, I have a small marketing budget. Are there any affordable digital marketing options? Absolutely! Social media marketing and email marketing can be effective with minimal investment. Besides, content marketing, such as informative blog posts and infographics, helps you establish thought leadership and attract customers organically

4. How long does it take to see results from digital marketing? It depends on your goals and chosen strategies. On one hand, SEO takes time to build authority, while pay-per-click advertising usually delivers faster results

5. What should I look for when choosing a digital marketing agency in India? Look for an agency with a proven track record and experience in the digital marketing space with a focus on transparency. Choose the one that offers a clear communication strategy

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence. You can find Nikhil on LinkedIn & Twitter.

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