December 30, 2025
The impact of AI search on SEO: What you should know
Posted by Nikhil Agrawal
ContentsWhat exactly is AI search?How AI is changing SEOThe rise of zero-click & AI-generated answersTraditional SEO vs AI … Continue reading The impact of AI search on SEO: What you should know
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September 9, 2025
A step-by-step monthly website maintenance checklist
Posted by Nikhil Agrawal
Contents1. Keep your website speed in check2. Backing up your website, without fail!3. Security updates to avoid hacking4. … Continue reading A step-by-step monthly website maintenance checklist
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August 4, 2025
The role of landing optimisation in SEO & PPC success
Posted by Nikhil Agrawal
ContentsWhy does a landing page on a website matter?The SEO advantageHere is how you can change that:The PPC … Continue reading The role of landing optimisation in SEO & PPC success
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July 10, 2025
June 2025 Google Core Update: What this means for your company’s SEO strategy
Posted by Nikhil Agrawal
ContentsWhat exactly is the Google Core Update?The June 2025 update has doubled the reward for content that is:What … Continue reading June 2025 Google Core Update: What this means for your company’s SEO strategy
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May 22, 2025
SEO vs. PPC – Key differences and similarities in 2025
Posted by Nikhil Agrawal
ContentsHow SEO works in 2025Key characteristics of SEO in 20251. Quality content2. User experience (UX)3. Technical SEO4. Link … Continue reading SEO vs. PPC – Key differences and similarities in 2025
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March 20, 2025
How images can optimise your website for increased conversions
Posted by Nikhil Agrawal
Contents1. The psychology behind images2. Choose the right type of visuals3. SEO-optimised imagery4. Careful placement5. The importance of … Continue reading How images can optimise your website for increased conversions
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January 9, 2025
The power of customer reviews in online reputation management
Posted by Nikhil Agrawal
It’s 2025, and in today’s ever-evolving digital age, managing a business’s online reputation has become a significant concern across all industries.
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November 4, 2024
Top 10 questions you should ask digital marketing agency before hiring
Posted by Nikhil Agrawal
In today’s fast-paced digital landscape, onboarding the best digital marketing agency can make or break your business.
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October 25, 2024
A Guide to Google’s Pure Spam Manual Action
Posted by Nikhil Agrawal
In today’s continuously evolving search engine optimisation (SEO) landscape, keeping up with Google’s algorithmic dynamics is essential for maintaining a solid online presence.
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September 24, 2024
Issues with crawlability that are damaging your SEO
Posted by Nikhil Agrawal
Maintaining a strong online presence is crucial for businesses of all sizes in the ever-evolving digital marketing landscape.
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