Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 8 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.
You can find Nikhil on LinkedIn & Twitter.
Articles by Nikhil Agrawal
PageRank is a commonly used Google tool which basically helps you understand the importance of a webpage from Google’s point of view. Technically, the tool refers to a link analysis algorithm applied by the Google search engine which sets a mathematical weightage to all hyperlinked elements to measure the relative importance of a particular web … Continue reading How is Google PageRank Significant for SEO?
[ Read More → ] November 30, 2012
Designing a website does not only mean an attractive design. It includes so many other factors like functionality, user-friendly, SEO-friendly and most importantly, the come-back feel of the website!! How many times does it happen with you that you see a website, like it, but never go back to it as such? It is a … Continue reading Target both New and Returning Visitors to Your Website
[ Read More → ] November 23, 2012
Cookies are very small text files that are stored in your System’s1 browser when you visit website(s). Cookies are used for numerous purposes. This website utilizes 3 categories of cookie as defined by the International Chamber of Commerce guide2 for cookie categories: ‘Strictly Necessary Cookies’ that are required for the website to function at a … Continue reading What are Cookies and how important these are?
[ Read More → ] November 12, 2012