Designing a website does not only mean an attractive design. It includes so many other factors like functionality, user-friendly, SEO-friendly and most importantly, the come-back feel of the website!! How many times does it happen with you that you see a website, like it, but never go back to it as such? It is a common thing to happen with people.

Target new and returning visitors
Basically, there are two types of visitors that you can expect for a website. One, first-time visitors, who have never seen the site before, and second, people who visit the site again for more!!! Therefore, when planning a website design, it is important to remember that the website must have repeat visitors. There are two ways of promoting recurrences to the website:

  • Give interesting and useful content so the visitor feels engaged enough to revisit,
  • Good resources like an RSS feed help remind the visitor to come back

A design should also be User-centred which means a positive answer to the question, “Can I accomplish my purpose quickly if I come here?” An intuitive user interface like this will always have repeat visitors.

Before you start designing a website, make sure you gain a sound knowledge and solid understanding of User Experience design with outstanding user-centricity. A website designed with the focus on this aspect will definitely have a better traffic and returning visitors!

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence. You can find Nikhil on LinkedIn & Twitter.

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