Designing a website does not only mean an attractive design. It includes so many other factors like functionality, user-friendly, SEO-friendly and most importantly, the come-back feel of the website!! How many times does it happen with you that you see a website, like it, but never go back to it as such? It is a common thing to happen with people.
Basically, there are two types of visitors that you can expect for a website. One, first-time visitors, who have never seen the site before, and second, people who visit the site again for more!!! Therefore, when planning a website design, it is important to remember that the website must have repeat visitors. There are two ways of promoting recurrences to the website:
Give interesting and useful content so the visitor feels engaged enough to revisit,
Good resources like an RSS feed help remind the visitor to come back
A design should also be User-centred which means a positive answer to the question, “Can I accomplish my purpose quickly if I come here?” An intuitive user interface like this will always have repeat visitors.
Before you start designing a website, make sure you gain a sound knowledge and solid understanding of User Experience design with outstanding user-centricity. A website designed with the focus on this aspect will definitely have a better traffic and returning visitors!
Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 8 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.
You can find Nikhil on LinkedIn & Twitter.