June 2025 Google Core Update: What this means for your company’s SEO strategy

If you have noticed your website traffic bouncing around lately, you are not the only one. The June 2025 Google Core Update officially finished rolling out on July 30 after almost three weeks of global volatility. And just like every other update before it, it left marketers, content creators and business owners asking the same question, “What exactly changed & how does this affect me?”

At IS Global Web, we have seen our fair share of hiccups with Google over the past two decades. One thing is always true: updates like this aren’t about punishing websites; they are about refining the search experience for the users. Still, the impact of the SEO of Google Update 2025 is very much real. Understanding this update is the first step to securing your digital strategy.

What exactly is the Google Core Update?

We would like you to think of a Google algorithm update in 2025 as a tune-up for the world’s biggest search engine. Every few months, Google redefines the meaning of quality in the context of search. These upgrades are not just fixing minor pages or errors or HTTPS – they are about how Google decides which content deserves to be seen by the user first.

The June 2025 update has doubled the reward for content that is:

Authentic and created by real experts, real people and not just generated by AI.

Trustworthy and obviously backed by credible sources and clear authority backing the data.

User-focused – content that is helpful, insightful and written for humans and not merely for algorithms’ ranking.

Google calls this framework E-E-A-T. This expands to Experience, Expertise, Authoritativeness and Trustworthiness.

If you run a website, we’d like you to remember that if your content is not ticking these boxes above, the update will probably make it clear for you.

What are the changes in the June 2025 Google Core Update?

This latest rollout by the world’s biggest search engine has been one of the most noticeable ones in recent years. SEO tracking platforms like SEMrush & Sistrix have indicated volatility scores between 9.3 to 10.6. This, in plain English, means rankings were all over the place.

Here are some other big shifts observed in this latest rollout:

AI overviews are on the rise. This means that Google is displaying more AI-generated summary content in top results. Publishers are now required to carefully create content that adds more value than a quick AI answer or snippet.

Video content got a boost. Video placement in searches jumped by over 12%. If your brand has not tapped into video content yet, it is high time you made it happen!

Traffic recovery for authority sites. Most niche sites filled with well-researched content noticed organic visibility as high as 55%.

On the other hand, websites that relied on AI-generated stuff or thin content without much expert input were hit the hardest.

How do you know if your website is affected?

If your website analytics looked like a rollercoaster between June 30 and July 17, we’d ask you to dig deep. Here is where you can start from:

Google Search Console can help check impressions and clicks dropped during the new rollout.

Google Analytics is ideal for comparing user behaviour before and after the update. Did bounce rates spike? Did the session duration fall during this period?

Keyword trackers like SEMrush, Ahrefs, etc, will help highlight sudden shifts in top queries received on your website.

Another suggested step is to compare desktop vs. mobile performance.

Steps to take if your website is hit by the June 2025 Google Core Update

First of all, remember, a dip in rankings after a core update is not the end of the road. Here are a few ways you can bounce back strategically:

Begin by auditing your content. Identify the pages that dropped the most and compare them with the ones that rose. Understand the reasons they are doing better.

As discussed above, lean into E-E-A-T. Add expert bios, cite trusted sources and weave in lived experiences. Google always rewards content that feels and reads real.

Improve the UX (user experience) on your website. Ensure it is fast loading, uncluttered and features mobile-friendly pages that stand out more than ever.

Prune or get rid of thin content. Remember that in-depth content always wins volume in 2025.

Lastly, be patient. Sometimes rankings stabilise naturally after the dust settles. Resist the urge to overhaul everything once and for all overnight.

To summarise

The SEO impact of the June 2025 Google Core Update is clear: shortcuts don’t work anymore. The latest update reinforced that Google’s mantra is simple – to connect users with genuinely useful content.

Whether you are a startup trying to get noticed in this competitive market or an already established business guarding your ranking, the long-term play has not changed at all. It is ideal to create content for people first and optimise for second search.

At IS Global Web, we are equipped to help businesses expand digitally through Google’s ever-changing algorithms for 22 years. In all these years, we are sure of one thing: sites that thrive are not the ones changing hacks, but the ones building trust.

Get in touch with our team if you’d like to navigate through this unexpected period and let us together turn this update into an opportunity rather than a setback.

Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence. You can find Nikhil on LinkedIn & Twitter.

View all posts by Nikhil Agrawal