Despite the presence of millions and trillions of web tools in the market which allows you to measure the success of your website, Google still remains a kind of online authority for SEO and website metrics. From beginners to experts, everyone is drawn to Google site analytics tools due to the dependability people feel with the name “Google”!

Why People Rely On Google For Web Analytics?
So what features make people gravitate towards Google?

Google Dashboard –
One feature that most people find very useful is the Google Dashboard. It helps to get an easy insight into the overall performance of your website in clear cut numbers. The two main statistics that you can refer to for a quick idea are Unique Visitors and Average Visit Duration. While the former tells how many first-time visitors came to your page, the latter shows the length of time they spent on your website. It is important to monitor the duration they spend on your site to know if they got jaded with the content or they like it so much to read more.

Don’t forget, the longer a visitor stays, the more chances are there to buy the product or service your website is offering, or at least that they are likely to come back for more information.

Real-Time Overview –
A recent feature of Google analytics is the Real-Time Overview which helps you monitor your site’s performance while visitors are presently on the site. Not just that, you can even get to know about this for other devices such as Smartphones & tablets. Google’s AdSense for mobile devices is a wonderful tool to opt for if you haven’t done that so far.

Social Traffic Reports –
Once you have successfully connected with your fans and followers through Facebook, Twitter, Blogger, LinkedIn, etc., it’s time then to view how these social media platforms have affected your statistics of traffic flow. This feature will immensely help you to ideate new campaigns or even make relevant changes and updations in the existing ones so they can produce better results.

There is more to web success apart from the best utilization of new features offered by Google Site Analytics. You need to develop and implement an effective strategy for your SMO and SEO efforts for your website to achieve more traffic and more customers.

These tools can only help you ascertain your current position. But to ensure that they show you positive and profitable figures finally, you have to ensure that you maintain good website optimization, apart from SEO and CRO campaigns.

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence. You can find Nikhil on LinkedIn & Twitter.

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