The dynamics of marketing are changing fast and the only way to survive in this fast-paced marketing world is to adapt to the new changes. From print media to digital media, the journey is long and its impact on buyer’s behavior is tremendous. This is the reason agencies are spending a huge amount on marketing and research team and putting the best effort to connect with the clients in a more meaningful way through digital marketing. When we talk about digital marketing it is not about blogs, SEO and SMO alone, but now we have AI, Voice Assistance that has taken the marketing experience to a new level. Here we have digital marketing 4.0 that is challenging the old way of marketing and making the path for a new avenue.

Future Digital Marketing

Even if you are not planning to discard old methods of marketing like email marketing, social media and classifieds completely, then we would suggest you to incorporate the new one in your marketing brigade for more fruitful results. Content still plays a crucial role, but not just a dry content, but now people demand video content. Digital strategies are now designed incorporating all possible communication channels with the hope to get more and give more. There are many SEO firms that design customized Digital Marketing Services for Startups.

Voice and AI

The idea of voice assistance and AI is comparatively new and a few decades back no one even imagined that buyer can actually make use of AI and voice assistance in their day to day life. Markets have to make their presence more technology friendly otherwise they may lose the market as buyers are relying heavily on voice searches. The growing popularity of Amazon’s Echo, Apple’s Siri and Google Assistant is the name of a few voice search assistance.

Marketers have to understand that they are dealing with a smarter generation and impressing them solely with jingle is not possible, the buyers are now taking well-informed buying decision and with features like augmented reality, it becomes a lot easier for the buyer as well as sellers to help the buyer in finding the right product.

Analytics in Real Time

The modern marketing team makes the most of the data and information. The analytics in real time could play a detrimental role in designing a digital marketing strategy. Companies have to understand the role and relevance of big data in designing a digital marketing strategy and make the best use of available data.

Spread Words with Social Media

Social media, the platform can still play a crucial role in spreading a word about your business. Use the platform to connect with the potential customers and maintain 2-way communication with the customers.

The arena of digital marketing is growing and it demands professionals who can show a variety of skills like data analysis, designing software, HTML and basic knowledge of latest trends be it AI or augmented reality. SEO will remain in the race, but to deliver an effective result, it has to incorporate the latest trends.

Hire a digital marketing agency that understands the latest trends and enhance digital marketing strategy with the latest update. While searching for Digital Marketing Services for Startups in India compare different SEO Services offered in India and choose a right package for your startup.

Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.You can find Nikhil on LinkedIn & Twitter.

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