PPC stands for Pay Per Click marketing concept of generating leads for your content. It is a modern way of using the search engines to invite traffic to your content. Instead of letting it happen traditionally, people take the help of advertisements that are displayed on the search engines right after the search results.


This concept is often confusing to the people. If you are wondering how it works, then we are there to help you out. In this, you have to enter into an agreement with the search engine. The search engine displays ads on about your website right after the search results. Each time a person clicks on that ad, advertiser is liable to pay a small sum of money to the search engine. But how is it useful for you? Each time a person clicks that ad, the browser automatically re-directs it to your website resulting in an increase in the number of visitors of your website.

If they purchase the products from your website or try to avail your services then you generate income this way. And if your website is good and the people are instantly tempted to use your services then choosing pay per click ads option for increased traffic is not a bad option even if you have to pay a little money to the browser. There are various PPC Marketing Services in India that are there to help you out and solve your queries regarding Pay Per Click Marketing.

Why Pay Per Click Marketing is a good option?

If you are using this technique then it is not only good for you, but it is also good for others too. Here is it is how it is beneficial for everyone:-
  • PPC is good for the audience or the searchers who can reach out the relevant content according to their requirements more easily.
  • It is good for the company who is paying for it because it invites traffic for the website and further leads to an increase in the business quantum.
  • Pay Per click is also good for the browsers too as they make money in this business.

Tips for Generating leads with PPC

You cannot just start with it without being aware of some of the techniques otherwise you will incur losses. For successful PPC campaign, take note of these tips. Here are some of the best and the easiest tips for you:-
  • Exciting Offers- The best way of attracting Indians towards your website is to give them some of the best offers on the products that they need. Such offers and discounts make them start shopping instantly.
  • Seek Information- Try to extract the relevant information from the customers. This can work by popping up windows like Get Notification, Sign Up for more updates, and Subscribe to the newsletter etc. In this way you can connect with them and attract them to the website.
  • Phone Numbers- There is an option of inserting or changing the phone numbers on the ads. While opting for PPC Marketing, if the customers see a phone number popping up on the screen then they assume the website to be a genuine one that will address their queries in a faster manner, which increses chances of getting a click.
  • Use of Keywords- This is the most important thing that helps in easy generation of leads on a search engine. The search engine works on the principle of keywords. The better the content of your website, the better will be the results. If you add more relevant keywords about your business in your ads and content then Pay Per Click Marketing can do wonders for your business.
  • Check Your Competitors- Always remember that you are not carrying out a business alone, there are your competitors in the market. You must try to make ensure that your PPC ads are better than that of your competitors so that you get more customers.

Apart from these tips, Good Customer Relationship Management is also an essential part of PPC Marketing Campaign. When your business is growing, it becomes practically impossible to stay in touch with all your customers. To keep a check on your needs and to track them, you need to take the help of CRM companies and agencies who know their jobs the best. They will help you maintain your leads.

So, take a note of these tips and get more business now.
Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.You can find Nikhil on LinkedIn & Twitter.

View all posts by

no comment

Leave a reply