Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it stress-free to find a new associate, interconnect with the network, and write posts. In this article, you’ll learn how to navigate the new LinkedIn and where to find what you need.

Explore the Home Page

Linkedin Marketing - Explore the new homepage

If you have signed into LinkedIn using your desktop, you’ll notice the cleaner look of the home page. The menu bar is thinner and deep teal in color and the signs are the same as those on the LinkedIn mobile app. On the left side, you’ll see a summary of your profile with an image along with the expert headline, the number of people who have viewed your profile, and views on your recent article. It is similar to the mobile app’s Me section. There’s a slight modification in the content sharing section, which is in the center of the home page. You have the choice to share an article, photo, or update. LinkedIn timeline looks much the same as it was before the update.

Tour the Me Section

Linkedin Marketing - Tour the me section

In the LinkedIn mobile app, LinkedIn has renamed the profile section to Me. If you want to view or edit your profile, click on the Me icon. Here you can adjust privacy and settings, access the help center, change the language of your profile, upgrade to a premium account or sign out. Have you noticed that your background photo size has transformed into the new design? The new size for the background photo is 1536 x 768 pixels. Take a few minutes and produce a circumstantial photo in line with the new specs. Your profile photo is now round and appears front and center in the intro section. This is the same as in the mobile app.

Get to Know Search

The biggest change on LinkedIn is in the search. The new user interface doesn’t have the groundbreaking search options, so you can no longer filter searches by keyword, first and last name, title, and location. However, you can filter by the level of connections (first, second, or third), general locations (but not zip codes), companies, industries, profile linguistic, non-profit, language, and schools. From the search page, you can also find out jobs, companies, groups, and schools. You can use Boolean search, but it’s not as effective as it was when it was combined with advanced search. I tested equal Boolean searches in the old and new interfaces, and the results differed significantly.

Examine My Network

There are some notable changes in My Network, as well. I like the clean unique look of this section, which lets you see your invites and people you may know, as well as click on those profiles. However, when you click on your network, you have only 2 options; you can either message your connections or remove them. In My Network, you can sort only by lately added, first name, and last name. LinkedIn has removed all other categorization features and tags.

Look at More Options

Interests section has been replaced by more, and it’s the same icon as in the mobile app. You can access LinkedIn Learning, Post a Job, Groups, ProFinder, Lookup, and SlideShare, as well as the upgrade to Talent Solutions or Sales Solutions. This is also where you can develop a company page. One of the things I like about the new more feature is that you can access ProFinder, Lookup, and SlideShare in just one click. Previously, you needed to search to find them.

Check Out Notifications

The notifications unit also lets you view work centennials, people in your network who published an article or have been mentioned in the news, birthdays, and promotions. You’ll also see people who have kept an eye on you, engaged with your articles or other content, and sanctioned you.

In Conclusion

LinkedIn needs new users to have a more endless experience between the mobile app and the desktop browser, which is what this update accomplishes. Although a lot has transformed, it seems the messaging, Jobs, and Ads structures have continued to be the same on Linkedin. Yes, some structures, such as search functions and classification, may be missing from the free version of LinkedIn. However, most marketers will find the new user interface more instinctive. For Linkedin marketing packages and services, you can send us an email at or can comment on this post.

Nikhil Agrawal

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence.You can find Nikhil on LinkedIn & Twitter.

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