Your business depends on its customers. The more your customers are, there are more chances of the business be growing. If you are opting for Ecommerce marketing strategies then your business should be growing rapidly. If it is not growing and your Ecommerce business is losing customers then you must be doing something wrong. Here is a list of the probable reasons why your Ecommerce marketing is not going fruitful and you are losing customers:-

  • Unattractive Design
    Your website might not be attractive. This is one of the main reasons why people do not prefer shopping from your website. All your Ecommerce solutions will go in vain if your website design is improper and not a user friendly one.
  • Too clingy in Operations
    Maintaining a database of your customers is good for your business. However, asking too much data from them might irritate them and they may not prefer shopping from your website. Ecommerce solutions are expected to be easy and save your time in shopping. If they start involving too much detail, it might backfire.
  • Too much added Costs
    People prefer Ecommerce solutions to save their time and money. If your website is offering too many discounts but before making the payment if the customers see that the shipping charges and other taxes are excessively high then they will not prefer shopping. This irritates most of the customers and they do not return to the website again due to excessive charges.
  • Poor Quality Content
    Ecommerce marketing depends on the type of content you are displaying on the website. If your content has the best quality images and a proper description, then only the customers will be attracted. If the products listed on the website do not have proper or actual images then the customers might not build their trust on your business.

  • Old Technology
    Ecommerce marketing totally depends on the technology. Make sure that the processing speed is quick and all the latest payment options are provided by your ecommerce solutions. This will prevent you from losing your customers.
  • Non-Mobile Friendly Site
    Make your website mobile friendly to attract more customers. These days’ people prefer quick Ecommerce solutions. It is not possible for them to open their laptop to do shopping every time. Therefore optimize your site for mobiles.
  • Stop Excessive Ads
    Ads are a source of your income but they are irritating for the customers. Do not overload your website with ads otherwise you will surely lose your customers.

    Keep these things in mind to avoid your ecommerce from losing business.

    Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence. You can find Nikhil on LinkedIn & Twitter.

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