Their reach is awesome and popularity spectacular. That is why no marketer can dare to ignore it. The potential is huge and the lure of temptation is amazing in terms of raising rankings because Google and “the search engines pay a good attention to the social presence and posts, just like they do to any other content.”
Social is the new SEOIt is already proved that social metrics such as Facebook likes and Twitter followers influence Search rankings in terms of authority and credibility. Neil Patel, founder of Quicksprout was on record urging all marketers not to ignore social media’s impact on SEO as “social is the new SEO”. Marketing Consultant Brian Honigman too said social links to a website via social media means a lot in improving rankings.
Content is a KingGenerally, links are garnered through original content posted and shared across social media such as Facebook, Twitter, LinkedIn, Google+, YouTube etc.
But in harvesting success on the social media front, the content needs to be respected as a king, implying that any post or message on Facebook or Twitter articles, links, pictures, videos are as valuable as the written words of a famous writer.
Social media profiles dominate the SERPAn example of how the Google search result is bolstered by social media can be illustrated with an example. Let us put search term “IS Global Web” and try. In the first set of results, its website will come on top. Below that will be social media profiles as a hint that the insane brand presence has been more from more quality and content earned by consistent social media engagement.
Optimize ImagesOn social media platforms, Visual content performs better than text-based content. Visual Content performs better in marketing emails and newsletters.
Take, for example, a post on making cakes. Its social media post must have an image of a cake and a recipe tip, “Smart way to make the most delicious cakes at home in half an hour?”.
Test Post Frequency and Figure Out the Best Times to PostA study done by Dan Zarrella showed that for generating Facebook likes, posting once every two days was the optimal frequency. For Twitter, tweeting between 1-4 times per hour proved to be the most effective frequency.
Use Proper Image DimensionsEnsure your social profile stick to the recommended image size. Here’s a list of dimensions for Google+, LinkedIn, Facebook and Twitter.
- Cover Image: 1010 x 608 (recommended), 480 x 270 (minimum), 2120 x 1192 (maximum)
- Profile Image: 250 x 250
- Image post: 4:3 aspect ratio (800 x 600 minimum)
- Banner Photo: 624 x 220
- Logo: 100 x 60
- Link Thumbnail: 100 x 100
- Cover Image: 851 x 315
- Profile Image: 160 x 160 (upload as 180 x 180)
- App icons: 111 x 74
- Timeline: 504 width (shared image), 484 x 252 (shared link)
- News feed: 470 x 394 (shared image), 470 x 246 (shared link)
- Header Photo: 1500 x 500
- Profile Image: 250 x 250
- Image in feed: 1024 x 512
Make your content shareable and engage-ableAdd social share toolbar within your website, by adding toolbar you can increase virality by up to 700 percent. Better results follow when care is taken to share and post content in social forums, it creates the context for maximizing external links and optimized social shares.
Social media is a very powerful way to promote business. Businesses are not fully prepared with adequate resources to make the most out of social media networks. Check-out these Facebook Marketing Tips to get more visibility on Social Media Networks: 10 Social Media Marketing Tips to Build your Business