Generating leads is the main objective of every business. Many business owners keep on looking to make more sales and grow their business. One of the basic elements of expanding business is to have a good number of leads. Now a days, businesses have many tools for generating leads, one of the best tools is social media. By adopting a right social media strategy, businesses can get more high quality leads. Social media means higher ROI, wider reach to audience, and minimal cost.

Social media lead generation can be referred to any method or technique or strategy implemented and designed for capturing leads and converting them into sales. These leads includes name, email id, contact number, occupation or any other information that user provides on social media.

Generating leads on social media helps in classifying people who are really interested in your products or services. This gives businesses power to target the right audience relevant to their niche. Social media acts as a bridge between potential customers and your business. Social media helps businesses to increase their brand awareness, to reach out to wider audience and to increase website traffic. Many digital marketing companies offer SMO Services Packages where they provide all services for generating leads through social media.

Now let’s find out how to generate leads from social media.

Optimize your Brand Profile

First most tasks for generating leads from social media starts with optimizing social profiles. There is no point in generating leads when the profile is incomplete. Make sure your profile contains updated contact number, email id, call to action buttons depending on your business like in case of a tuition centre you can have “Call Now”. Complete your bio and add a relevant link to it. Another important part of completing a profile is to have good content and images. Create clear posts with correct call to actions as users will scroll through your profile before making any purchase. Therefore, it is important that your profile gives them a clear picture of your products and services.

How to Generate Leads from Social Media

Introduce Lead Magnet Offers

Offering something free or at discounted price works great which compel people to share their information with you. This will help you in collecting leads. You need to create compelling yet attractive lead magnet offers according to your audience. Right incentive will give people a reason to share their information. This could be free session, discount codes, free webinars, contests, newsletter, and reward points in future. All these modes will encourage customers to visit your website and may convert into sales.

Run social media paid ads

Advertising or running paid ads on social media platform is really essential to get quality leads. Whether it is Facebook, Instagram, LinkedIn or Twitter, every platform offers the option of creating lead generation ads where you can target your relevant audience. These ads let you choose your audience as per gender, age, demographics and interest, which helps in reaching exact audience and increased engagement.

Work with Social Media Influencers

Use the power of social media influencers to generate leads. Social media influencer marketing is a method of marketing or promoting your products and services through an influencer who is already working in a same targeting market with a huge number of audiences. This will help you generate higher quality leads, increase brand exposure and bring new audience to your profile which drives traffic to your website.

You need to pick the right influence through Social Media Optimization Company who can really influence audience about your products on their channel. Get them to post photos, videos and reviews about your products or tell a story about your brand or you can provide unique discount codes for sales coming through them.

Measure Analytics

If you are generating leads through social media, you need to measure and collect data and useful insights from analytics too. Running paid ad campaign alone will not work, monitoring and measuring the performance of each social media platform is essential in order to decide best source for your business.

Therefore, setting up goals in Google Analytics is important as it will help in tracking leads on your website. This tool helps you in identifying which source, which type of ad, which type of content, images are performing best. Suppose Facebook is performing best for your business whereas Linkedin is not performing at all. In this case, you can double your money and efforts on Facebook.

Nikhil Agrawal is the Director of Digital Marketing and Strategy of IS Global Web, a leading digital marketing agency that provides world-class search marketing services and web & application development. He has extensive experience across digital marketing verticals for over 10 years. He is helping many businesses for their search traffic, conversion optimization, product launches and their online presence. You can find Nikhil on LinkedIn & Twitter.

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